Introducing Binixa (Bini) Ludlow

Updated: May 29, 2019

We are delighted to introduce Binixa (Bini) Ludlow the owner of Sweet Cumin and Bini Fine

Foods Ltd as one of our long standing White Row Farm local suppliers.

Growing Up

Binixa (Bini) Ludlow grew up in Bradford West Yorkshire. She learnt traditional Gujarati cooking from

her mother at the tender age of eight. This was to prepare her for married life ahead. Bini was fortunate to have been surrounded by experienced home cooks, Bradford’s diverse culture, and an array of Indian shops that were full of unusual exotic ingredients.

Bini ‘The Career Woman’

Staying true to traditional home cooking techniques has played a vital role in Bini’s career to date. She has worked in secondary schools, teaching young people how to cook creatively while ensuring that they understand the processes involved when cooking with spices. Her real passion lies in producing delicious, colourful dishes that are easily replicated at home. Bini believes that Indian cooking is about loving the ingredients and not rushing the process. If a dish is rushed the food never tastes as good as when time, effort and a little care and attention have been taken to prepare it.

Inspiration and India

Her time (3 months) spent in India provided further insight into her heritage and gave her the opportunity to see first-hand how women in India produce their cuisine using similar ingredients today. Bini took the time to meet her extended family where she learnt how the dishes they cooked compared from recipes found in the UK. She discovered the ultimate curry in Goa: crab curry with rice and salad. This inspired Bini to try more dishes when she returned back to the UK. She also worked in Schools in the Gujarat and Kerala to enhance her knowledge of local customs, traditions and their food.

Sweet Cumin

Bini set up Sweet Cumin with a budget of £200. Bini’s philosophy is to pass on her knowledge to budding cooks, young and old, who want to understand the importance of using spices, trying new flavour combinations and how to create and develop their own dishes. Many cooks come far as field from the US and Europe to learn the skills. Cookery courses are suitable for all ability cooks.

Bini Fine Foods Ltd

Bini started cooking curries for her friends who enjoyed the delights in their own homes. She later entered the range into various awards and has won many awards from Western Daily Press Food and Farming Awards, Best Food Producer 2018, 12 Great taste awards, Champion Product for Taste of the West for her Classic Chicken Curry, Best local food to go in the South West, Delicious Magazine finalist for the produce awards and has sent her food to Buckingham Palace to name just a few.


Bini’s career has gone from strength to strength in recent years. Her portfolio of accolades now includes a raft of awards for her classes and frozen ready meal range, numerous high-profile TV and Radio appearances (BBC, ITV and C4) as well as featuring in local and national press (The Guardian, Delicious Magazine, Crumbs Magazine). Bini’s longstanding collaboration with Thatcher’s Cider (pairing curries with ciders) has been rolled out across the UK, Australia and the US. Bini is also a member of the National Women in Enterprise Taskforce for the FSB where she holds events to champion and support women and men in the South West of England.

Fast Facts

❖ Gold Award 2019 – Taste of the West – Jammu chicken curry

❖ Achieved 12 Great Taste awards 2013-2018 for her ready meals

❖ Winner of the Western Daily Press Food and Farming Awards 2018 – Best Producer 2018

❖ 3 Gold Awards for taste of the West 2018 – Black chickpea curry, Mixed vegetable rice and Green Bean and Potato curry. Finalist for Gujarati Mixed Vegetable Rice 2018 - Ready meal and Lite Bites Category

❖ Champion Product Award 2017 – Classic Chicken Curry Taste of the West.

❖ Worked alongside Michael Caines and 7 of the best chefs from the South West for the 7 chefs dinner Exeter Food Festival – canapes

❖ Expert panel on Channel 4 The Ultimate Shopping List with Michel Roux Jr –July 2017 episode 3 and 6 click here

❖ Member of the National Women in Enterprise Taskforce for the FSB click here the team click here

❖ Top cookery classes in the UK – the Guardian Dec 2015 click here

❖ Olive Magazine (online) best Indian food course in the UK 2017

❖ Has sent her food to Buckingham Palace for HRH Prince Andrew

❖ The Delicious Magazine produce awards finalist 2016 – click here

❖ Winner of Taste of the West South West Best local food to go 2015

❖ Finalist for the Britch Cookery School awards 2013 – Best Small Cookery School

❖ Contestant on BBC 2 Alex Polizzi Chefs on Trial 2015 – June 2015

❖ Contributor on BBC 2 Harvest 2015 – South West - How Spices and Cider work in harmony together

❖ Bini is a South West Regional Finalist on ITV Food Glorious Food – Ultimate Curry- West Country slow cooked shoulder of lamb with tiger prawn and reached the national quarter finals. Recipe also featured in the book.

❖ Comments from the judges:

Loyd Grossman ‘Reminds me so much of India, incredible complexity which delivered at all levels its intention, conception & execution’

Tom Parker Bowles ‘Superb! It’s one of the best curries I have tasted. It’s spectacular. It sits with the best.’

April Preston Head of food development at M&S ‘It was an exotic combination, fantastic blend of spices that I have never seen before’.

❖ Bini has talked live on Radio, with BBC Bristol and recorded interview with Somer Valley FM

❖ Bini also compared and judged a Curry Cook Off at the 10, 11th Exeter Food Festival with Michael Caines MBE. Teaches at the MC academy to future chefs. Conducted an evening with Indian food and cider paring for Teenage cancer.

❖ Working as Consultant chef for Thatcher’s cider – Indian food and cider paring. This project has reached throughout the UK, USA and Australia.

❖ Working with The Royal High school Bath

❖ Bini’s recipe and discussions have featured in Vegetarian Living Magazine, The world of food magazine Crumbs Magazine, Somerset Guardian, Western Daily Press, Somerset Life Magazine to name a few.

❖ Bini has had her first article published in June 2013 edition in the Cook Vegetarian magazine – Chutney, Relish and Pickles p72.

❖ Bini is a regular supporter of community projects such as the Peasedown Youth Hub and Carers society to name a few. Hauser and Wirth, Somerset workshop to support artist from India.

❖ Bini enjoys conducting public talks and demonstrations to the WI and ladies groups throughout Avon and Somerset. Nottingham Food Festival, Great Bath Feast, Ardingly Food Festivals, The Taste Festival Poole, & Exeter Food Festival.

❖ Bini’s favourite curry dish is Crab Curry with Rice & Salad, found in Goa, India

❖ Bini grew up listening to and watching Madhur Jaffrey – she’s a huge fan

❖ Bini lives in Clapton, Midsomer Norton, Somerset with her husband Richard